Corporate Communication by Peter B. Hirsch Paperback

CN¥489.00
+ CN¥136.49 送货

Corporate Communication by Peter B. Hirsch Paperback

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Corporate Communication by Peter B. Hirsch Paperback

  • 品牌: Unbranded
价格： CN¥489.00
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描述

Corporate Communication by Peter B. Hirsch Paperback

This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.
  • 品牌: Unbranded
  • 类别: 传记
  • 语言: English
  • 作者: Peter B. Hirsch
  • 页数: 229
  • 出版社／标签: Peter Lang Publishin
  • 格式: Paperback
  • Fruugo ID: 39455185-81083182
  • ISBN: 9781433119255

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