Country of Origin Effect: Looking Back and Moving Forward

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Country of Origin Effect: Looking Back and Moving Forward

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Country of Origin Effect: Looking Back and Moving Forward

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描述

Country of Origin Effect: Looking Back and Moving Forward

This book evaluates Country of Origin (COO) research from new critical perspectives providing insights on how COO shapes consumer behaviour and business trends and how marketers can take advantage of COO. This book was originally published as a special issue of the Journal of Promotion Management.
  • Fruugo ID: 344377457-754016620
  • ISBN: 9780367660970

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