Creativity In Pr And Communications Concepts And Practices For Innovation - Jon Cope

Being Creative Is A Key Component And Necessity In Public Relations And Within Creative Industries To Target Business Challenges, Create Briefs And To Meet Targets. Creativity In Pr And Communications Is A Textbook For All Pr Students And Anyone Taking Creative Communication Courses Looking To Enhance Their Understanding Of The Creative Process. It Explores: - Fostering A Creative Mindset- Cultivating Creativity- Creative Thinking- Creative Ideation Processes- Ai As A Tool To Assist Creativity- Using Creativity To Enhance Briefs And Campaigns With This Textbook, Students Are Provided With The Practical Insights, Theories And Models Needed To Become More Creative And Use That Creativity Towards Pr And Communications-related Business Challenges.