Explores new perspectives on social media entertainmentThere is a new class of cultural producersYouTube vloggers Twitch gameplayers influencers TikTokers Chinese wanghong and otherswho are part of a rapidly emerging and highly disruptive industry of monetized usergenerated content. As this new wave of native social media entrepreneurs emerge so do new formations of culture and the ways they are studied.In this volume contributors draw on scholarship in media and communication studies science and technology studies and social media Internet and platform studies in order to define this new field of study and the emergence of creator culture. Creator Culture introduces readers to new paradigms of social media entertainment from critical perspectives demonstrating both relations to and differentiations from the wellestablished media forms and institutions traditionally within the scope of media studies.This volume does not seek to impose a uniform perspective rather the goal is to stimulate indepth globallyfocused engagement with this burgeoning industry and establish a dynamic research agenda for scholars teachers and students as well as creators and professionals across the media communication creative and social media industries.Contributors include Jean Burgess Zo Glatt Sarah BanetWeiser Brent Luvaas Carlos A. Scolari Damin Fraticelli Jos M. Tomasena Junyi Lv Hector Postigo Brooke Erin Duffy Megan Sawey Jarrod Walzcer Sangeet Kumar Sriram Mohan Aswin Punathambekar Mohamed El Marzouki Elaine Jing Zhao Arturo Arriagada Jeremy Shtern Stephanie Hill