With Cremo Beard and Scruff Softener, you're only 30 seconds away from a significantly softened and deep-conditioned beard. Most hair conditioners require 2-3 minutes of application as they coat hair with silicone to make it seem softer. But silicone residue blocks absorption of the beneficial ingredients that hair needs for health and softness. Cremo's formula features powerful moisturizers and beard-specific conditioners that penetrate coarse facial hair to soften from the inside, giving you -and those close to you- an astonishingly superior feel. Softens and conditions facial hair of any length or type. Reduces beard itch and replenishes moisture. Enhances shine and appearance. Keeps beard smelling fresh and looking healthy UPC: 858098007711 Weight: 0.75 lbs