Introducing new Crest Enamel Repair & Gum Intense Clean toothpaste. Created after years of research by Crest scientists, it's been specially formulated for healthier gums and helps repair weakened enamel. Crest Enamel Repair & Gum Intense Clean uses the active ingredient, Stannous Fluoride, to help remineralize weakened enamel and help eliminate plaque bacteria near the gum line. The activated foam in this toothpaste is able to get to hard to reach places, like around the gum line, leaving your teeth clean and strong and your gums feeling refreshed. Suggested Use: Adults and Children 12 Yrs. of Age and Older: Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician; do not swallow. Children Under 12 Yrs. of Age: Ask a dentist. UPC: 037000779698 Weight: 0.63 lbs