Crisis Communication Theory And Practice
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Crisis Communication Theory And Practice
Crisis Communication Adds Theoretical Coverage And Practical Application To The More Traditional Study Of Crisis Communication Through Case Analysis. It Prepares Students By Providing A Theoretical Framework For Understanding, Examining The Recommendations Of Academics And Practitioners, And Describing The Steps And Stages For Communication Planning. It Is Designed For Upper Undergraduate Students And Does Not Require Familiarity With Relevant Theory.
- 品牌: Taylor & Francis Ltd
- 类别: 商业、 金融与法律
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语言: English
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作者: Alan Jay Zaremba
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出版日期: 2010-03-15
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页数: 256
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出版社／标签: Taylor & Francis Ltd
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格式: Paperback
- Fruugo ID: 547229106-1105139831
- ISBN: 9780765620521
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