Critical Marketing - Pauline Maclaran

Marketing Is Still Widely Perceived As Simply The Creator Of Wants And Needs Through Selling And Advertising And Marketing Theory Has Been Criticized For Not Taking A More Critical Approach To The Subject. This Is Because Most Conventional Marketing Thinking Takes A Broadly Managerial Perspective Without Reflecting On The Wider Societal Implications Of The Effects Of Marketing Response This Important Book Is The First Text Designed To Raise Awareness Of The Critical, Ethical, Social And Methodological Issues Facing Contemporary Marketing. Uniquely It Provides: The Latest Knowledge Based On A Series Of Major Seminars In The Field The Insights Of A Leading Team Of International Contributors With An Interdisciplinary Perspective.