Cultural Strategy by Cameron & Douglas Founding Partner of Amalgamated Advertising Agency & New York Paperback Book

CN¥359.00
+ CN¥112.99 送货

Cultural Strategy by Cameron & Douglas Founding Partner of Amalgamated Advertising Agency & New York Paperback Book

  • 品牌: Unbranded
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Cultural Strategy by Cameron & Douglas Founding Partner of Amalgamated Advertising Agency & New York Paperback Book

  • 品牌: Unbranded
价格： CN¥359.00
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CN¥359.00
+ CN¥112.99 送货

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描述

Cultural Strategy provides a stepbystep guide for managers and entrepreneurs to building businesses based upon innovative ideologies ideas that leverage social change and needs. Analyzing classic cases such as Nike Starbucks Marlboro Jack Daniels and Ben ampamp Jerrys Holt and Cameron show how the theory works as an actionable strategy.
  • 品牌: Unbranded
  • 类别: 杂志
  • 语言: English
  • 作者: Cameron & Douglas Fo
  • 出版日期: 2012-08-23
  • 页数: 416
  • 出版社／标签: Oxford University Pr
  • 格式: Paperback
  • Fruugo ID: 322228302-714514101
  • ISBN: 9780199655854

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