Customer Service Marketing: Managing the Customer Experience

CN¥1,449.00
+ CN¥49.49 送货
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Customer Service Marketing: Managing the Customer Experience

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Customer Service Marketing: Managing the Customer Experience

CN¥1,449.00

仅剩 1 件库存
+ CN¥49.49 送货

14天退货政策

由……售出:

CN¥1,449.00

仅剩 1 件库存
+ CN¥49.49 送货

14天退货政策

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描述

Customer Service Marketing: Managing the Customer Experience

This textbook is a comprehensive overview of customer service principles theories and practices. Covering classic and contemporary theories it looks at real life applications of theory by business enterprises in various service sectors. It will be particularly useful for students in hospitality guest services and services marketing.
  • 品牌: Taylor & Francis Ltd
  • 类别: 商业、 金融与法律
  • 语言: English
  • 作者: Edwin N. Torres (Rochester Institute of Technology USA)
  • 出版日期: 2022-12-29
  • 页数: 278
  • 出版社／标签: Taylor & Francis Ltd
  • 格式: Hardback
  • Fruugo ID: 434315885-911523021
  • ISBN: 9780367208929

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