This book provides a compendium of cuttingedge knowledge for an efficacious retailing strategy with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy being agile and forwardthinking to implement a customercentric approach across the retail value chains upstream and downstream actions and the requirement of clarity on the exact tools and techniques that will allow the retailers to move from their present productcentric state to the lookedfor customercentric state.This book aids the practitioners in developing and adopting a culture of customercentricity and focuses on various retail strategy concepts and their implementation.ampampnbspIt aims to present the multifaceted and multifarious questions of retail marketing in two studies where each study provides a comprehensive solution.