Developing Service Products And Brands - Wirtz, Jochen - Paperback - English Book - Research and development management

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Developing Service Products And Brands - Wirtz, Jochen - Paperback - English Book - Research and development management

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Developing Service Products And Brands - Wirtz, Jochen - Paperback - English Book - Research and development management

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Developing Service Products And Brands - Wirtz, Jochen - Paperback - English Book - Research and development management

All service organizations face choices concerning the types of products to offer and how to deliver them to customers. Designing a service product is a complex task that requires an understanding of how the core and supplementary services should be combined, sequenced, and delivered to create a value proposition that meets the needs of target segments. Developing Service Products and Brands is the third volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz.
  • Fruugo ID: 459917386-968200438
  • ISBN: 9781944659158

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