Developing Winning Brand Strategies
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Developing Winning Brand Strategies
This Outstanding Title Introduces At A High Level The Actual Relationships Between Branding, Strategy, And Corporate Performance. It Provides A Fresh Perspective On, And Approach For, Developing Robust Customer-focused Strategy And Describes The Important Role Of The Brand In Competing Successfully For Stakeholder Choice. Developing Winning Brand Strategies Adds Significant Value Providing A Holistic, In-depth Understanding Of The Business Dynamics And Consumers' Selection Criteria Enabling Management To Make Informed Strategic Decisions.
- 品牌: Business Expert Press
- 类别: 商业、 金融与法律
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语言: English
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作者: Lars Finskud
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出版日期: 2009-06-01
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页数: 114
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出版社／标签: Business Expert Press
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格式: Paperback
- Fruugo ID: 547308568-1105238363
- ISBN: 9781606490433
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