Digital transformation is a must. Consumers have fully embraced the digital age and companies have followed suit deploying programs to adapt to the rapidly evolving marketplace. But the pace of technological change is such that digital trends are shaping the future revolutionizing the business world and turning it on its head. How can business leaders operate innovate and thrive in the present and future digital market Digital Business Strategy How to Design Build and FutureProof a Business in the Digital Age provides a practical stepbystep guide with frameworks examples and realworld guidance to break down what is required to deliver complex business transformation. Six comprehensive sections delve into understanding the drivers of the digital age how to develop a digital strategy the core competencies of a digital business how to execute transformational change and build a digital culture how to deliver value today while creating opportunities for tomorrow through ambidextrous roadmap planning and execution techniques and preparing for the next wave of innovation. Digital Business Strategy is for CSuite leaders firstline management entrepreneurs SME business owners and students anyone interested in shaping their team business service or proposition to be digitally sustainable and resilient in the present and future digital era.