Does Marketing Need Reform?: Fresh Perspectives on the Future

CN¥599.00
+ CN¥64.99 送货

Does Marketing Need Reform?: Fresh Perspectives on the Future

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Does Marketing Need Reform?: Fresh Perspectives on the Future

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描述

Does Marketing Need Reform?: Fresh Perspectives on the Future

Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketings timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.
  • Fruugo ID: 434383125-911590606
  • ISBN: 9780765616999

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  • STANDARD: CN¥64.99 - 之间的交付 周三 14 一月 2026–周二 03 二月 2026

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