Unlock the secret to visibly healthy, beautifully hydrated hair with Dove Daily Moisture Shampoo. This ultimate hydration formula is specifically crafted for dry hair, transforming it with 100% smoothness from the very first use. Embrace a renewed sense of confidence as this enriching shampoo works to restore your hair's natural fluidity and manageability, making it feel soft and look vibrant. As a leading Dove hydrating shampoo, this product features an advanced blend of Hyaluronic Serum and Bio-Protein Care technology. It is designed to deeply moisturize and regenerate hair strength, providing comprehensive care that targets dryness and damage at its core. Experience hair that is not only smooth but also resilient and full of life, ready to tackle the day. Ultimate Hydration & Smoothness: Experience deep moisturization and achieve 100% smoothness, transforming dry, frizzy hair into soft, manageable strands. This formula delivers up to 100 hours of hydration when used as part of the complete 3-step regimen. Advanced Hair Repair: Formulated with Hyaluronic Serum, known for its ability to visibly moisturize and restore hair fluidity, and Bio-Protein Care technology, which helps regenerate hair strength by refilling it with 1 trillion protein builders per wash. Targeted for Dry Hair: An ideal solution for those seeking a shampoo for dry and damaged hair, providing essential nourishment to revive and protect. Vegan & Cruelty-Free: Committed to ethical hair care, this 12 fl oz Dove Daily Moisture Shampoo is PETA-approved vegan, ensuring no animal testing during its development. Foundation for a Complete Regimen: This shampoo is the essential first step in the Dove Daily Moisture system, perfectly compatible with Dove Daily Moisture Conditioner and Dove Hyaluronic Moisture Mask for enhanced results and long-lasting benefits. Suggested Use: Apply Dove Daily Moisture Shampoo onto wet hair. Gently lather the product into your scalp and strands, then rinse thoroughly. For optimal results, follow with Dove Daily Moisture Conditioner. For an intensive weekly treatment, complement your routine with the Dove Hyaluronic Moisture Mask. Ingredients: Water (Aqua), Sodium C12-13 Pareth Sulfate, Cocamidopropyl Betaine, Sodium Gluconate, Fragrance (Parfum), Dimethiconol, Sodium Chloride, Citric Acid, Glycerin, Glycol Distearate, Carbomer, Sodium Benzoate, Sodium Laureth Sulfate, Guar Hydroxypropyltrimonium Chloride, PPG-9, TEA-Dodecylbenzenesulfonate, Cocamide MEA, Disodium EDTA, PEG-45M, Cocos Nucifera (Coconut) Oil, Hydrolyzed Hyaluronic Acid, Hydrolyzed Soy Protein, Benzyl Salicylate, Citronellol, Hexyl Cinnamal, Limonene, Linalool, Mica (CI 77019), Titanium Dioxide (CI 77891).