dpHUE Cool Blonde Shampoo is designed to gently cleanse hair while utilizing violet pigments to neutralize unwanted yellow and brassy tones, keeping blonde hair color fresh between salon visits. This formula is known for its color-safe properties and provides hydration to maintain healthy, brighter hair. Ingredients Water (Aqua/Eau) Sodium Lauroyl Methyl Isethionate Cocamidopropyl Betaine Sodium Lauroyl Sarcosinate PEG-150 Distearate Glycol Distearate Hibiscus Sabdariffa Flower Extract Silk Amino Acids Hydrolyzed Silk Polyquaternium-10 Quaternium-80 Phenoxyethanol Ethylhexylglycerin Fragrance (Parfum) Citric Acid CI 60730 (Ext. D&C Violet 2) Suggested Use> Apply to wet hair, massaging into hair and scalp. Rinse thoroughly. For enhanced results, leave shampoo on hair for up to five minutes before rinsing. Follow with dpHUE Cool Blonde Conditioner. Use weekly or as often as needed to maintain your desired look.