Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth

CN¥1,549.00
+ CN¥52.49 送货

Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth

  • product image

Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth

价格： CN¥1,549.00
由……售出:
CN¥1,549.00
+ CN¥52.49 送货

仅剩 1 件库存

14天退货政策

付款方式：

描述

Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth

Summarizing the extant research on marketing communications social media and word of mouth this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective marketing communications in social media for different brand types and in different geographic markets.
  • 品牌: Taylor & Francis Ltd
  • 类别: 商业、 金融与法律
  • 语言: English
  • 作者: Anna Bianchi (University of Warsaw Poland)
  • 出版日期: 2022-01-23
  • 页数: 182
  • 出版社／标签: Taylor & Francis Ltd
  • 格式: Hardback
  • Fruugo ID: 434326440-911533656
  • ISBN: 9780367613105

配送 & 退货

在 6 天内发货

  • STANDARD: CN¥52.49 - 之间的交付 周一 19 一月 2026–周五 06 二月 2026

从 英国 送货。

我们会争取将您订购的产品按照您的规格完整地配送给您。不过，万一您收到不完整的订单，或收到的产品与您订购的不同，或者有其他原因让您对订单不满意，您可以要求全部或部分退货，您将收到相应产品的全额退款。 查看完整的退货政策