This extensive overview is an homage to all the photographers artists writers designers printers paper importers and publishers as well as the museums associations and commercial clients and their organizations that shaped Dutch photo publications between 1912 and 1980. Across more than 500 pages through a series of texts and more than 1000 reproductions the work and vision of Hendrikus Theodorus Wijdeveld Piet Zwart Jan Kamman Paul Schuitema Dick Elffers Nico de Haas Emmy Andriesse Cas Oorthuys Martien Coppens Ed van der Elsken Jurriaan Schrofer Dirk Meijer and Joop Swartamong dozens of othersis explored in detail. Highlighting the most important individual contributions they made to their trade and craft the book also demonstrates their collaborative efforts for excellence.