Earth Mama's Organic Nipple Butter is soothing, lanolin-free, and non-sticky botanical-rich herbal nipple cream. Moisturizing to dry skin and nipples. And we made sure it's the first Non-GMO Project Verified nipple cream so there's no need to wash it off before nursing Chosen by hospital NICUs. Dermatologist tested and clinically tested for irritation. Certified by Oregon Tilth. About Earth Mama From the positive test to the big push, from the first latch to the thousandth diaper, Earth Mama Organics makes effective organic and natural herbal products for the whole journey of motherhood: pregnancy, postpartum, breastfeeding, and baby care. We've been safely nurturing mamas this way since 2002 and we wouldn't do it any other way. Suggested Use: Instructions: Apply after each feeding or as needed and feel free to slather liberally on flanges for a more comfortable pumping experience. Other places to slather it: on lips, cheeks, heels, cuticles and elbows. UPC: 859220000273 Weight: 0.5 lbs RKU: WAL25712499