Electronic Marketing: Theory and Practice for the Twenty First Century

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Electronic Marketing: Theory and Practice for the Twenty First Century

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Electronic Marketing: Theory and Practice for the Twenty First Century

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描述

Electronic Marketing: Theory and Practice for the Twenty First Century

Electronic Marketing: Theory and Practice for the 21st Century provides a broad but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.
  • 品牌: Unbranded
  • 类别: 商业、 金融与法律
  • 语言: English
  • 作者: John OConnor
  • 出版日期: 2020-09-10
  • 页数: 456
  • 出版社／标签: Pearson Education Limited
  • 格式: Paperback
  • Fruugo ID: 434308492-911515538
  • ISBN: 9780273684763

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