Elizabeth Arden Beautiful Color Moisturizing Lipstick fused with care. Lush, luxurious colour that lasts for 12 hours*. Keep lips feeling moisturised all day with a single swipe of long-lasting, high pigment colour that’s comfortable to wear and sumptuously soft. Ultra-conditioning and hydrating, Elizabeth Arden Beautiful Color Moisturizing Lipstick immediately feels moisturising and smooth on your lips with rich, silky pigment in just one stroke. It’s like a treat for your lips with luxurious wear and sumptuously soft comfort. Created with moisture-enriched pigments that help provide rich lasting colour, while helping keep lips feeling soft and smooth. Elizabeth Arden Beautiful Color Moisturising Lipstick provides exceptional colour payoff that lasts for 12 hours* without feathering or fading. Infused with Volulip™, Beautiful Color Moisturizing Lipstick imparts and helps to seal in moisture deep within the lip’s layers to give lips a fuller, more sumptuous appearance. Volulip™ has been shown to increase the look of lip volume by 15% and firmness by 13%**. 96% of women saw an improvement in lip softness and smoothness after just one use*. Key Ingredients: - Moisture Binding Spheres: Hydrate and seal in moisture to provide smoother lips. - Volulip™: Delivers and locks moisture into lips to give them a fuller, plumper appearance. - Moisture Enriched Pigments: Moisturising spheres surround and moisturise each pigment providing rich, lasting colour, while making lips feel smooth and soft. - Shea Butter: A natural emollient, that soothes and protects lips. - Vitamins A, C, E: A powerful blend of vitamins to help keep lips looking moisturised and healthy. How to use: Tips & Advice: Rebecca Recommends: \Start in the center of the lip and glide colour to the outer corners