Employer Branding For Competitive Advantage Models And Implementation Strategies
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Employer Branding For Competitive Advantage Models And Implementation Strategies
This Book Shows How To Build And Maintain A Distinctive And Credible Employer Brand, And Develop A Set Of Relevant Success Metrics To Help Measure Roi. Starting With The Current Interest In Employer Branding, This Book Looks At The Historical Roots Of Brand Management And The Practical Steps To Achieve Employer Brand Management Success.
- 品牌: Taylor & Francis Ltd
- 类别: 计算机与互联网
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语言: English
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作者: Taylor & Francis Ltd
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出版日期: 2024-10-04
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页数: 224
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出版社／标签: Taylor & Francis Ltd
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格式: Paperback
- Fruugo ID: 550925307-1115603603
- ISBN: 9780367651008
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