Endorsements In Advertising A Social History
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Endorsements In Advertising A Social History
The Use Of Endorsements And Testimonials To Sell Anything Imaginable Is A Modern Development, Though The Technique Is Centuries Old. Before World War I, Endorsement Ads Were Tied To Patent Medicine, And Were Left With A Bad Reputation When That Industry Was Exposed As Quackery. The Reputation Was Well Earned: Claims Of A Products Curative Powers Sometimes Ran Opposite The Endorsers Obituary, And Lillian Russell Once Testified That A Certain Compound Had Made Her Feel Like A Man.
- 品牌: McFarland and Company, Inc
- 类别: 商业、 金融与法律
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语言: English
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作者: Kerry Segrave
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出版日期: 2005-04-05
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页数: 240
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出版社／标签: McFarland and Company | Inc
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格式: Paperback
- Fruugo ID: 547235992-1105155592
- ISBN: 9780786420438
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