Insights into a compassionate alternative to a ruthlessly selfinterested capitalist cultureSocietally sanctioned competition for money power and fame promotes selfishness personal alienation and widespread inequality especially in marketoriented economies. Yet many of those engaging in this competitive individualismthe competition for rewards and limited resourcesyearn to act directly to promote a more civil equitable and sustainable society. Enlightened SelfInterest offers evidencebased insights into the societal and individual consequences of this cultural practice and an actionable alternative to it. This meticulously researched and empirically rooted reexamination of hypercompetition and zerosum thinking presents inspiring examples of people who have reclaimed their own lives by contributing to a more civil equitable and sustainable society. They model the vision of enlightened selfinterest merging selfinterest with other interests in pursuit of the common good resulting in widely shared benefits.Enlighted Self Interest provides a compelling case for incremental change and a series of actionable recommendations to jumpstart a personal transition and to become part of a collective radical evolution.