Entrepreneurship And Innovation Theory Practice And Context - Tim Mazzarol

This Book Provides An Overview Of The Theory, Practice And Context Of Entrepreneurship And Innovation At Both The Industry And Firm Level. It Provides A Foundation Of Ideas And Understandings Designed To Shape The Readers Thinking And Behaviour To Better Appreciate The Role Of Innovation And Entrepreneurship In Modern Economies, And To Recognise Their Own Abilities In This Regard. The Book Is Aimed At Students Studying Advanced Levels Of Entrepreneurship, Innovation And Related Fields As Well As Practitioners (for Example, Managers, Business Owners).as Entrepreneurship And Innovation Are Largely Indivisible Elements And Cannot Be Adequately Understood If Studied Separately, The Book Provides The Reader With An Overview Of These Elements And How They Combine To Create Value In The Market.