Essentials of Marketing: Theory and Practice for a Marketing Career

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+ CN¥52.99 送货

Essentials of Marketing: Theory and Practice for a Marketing Career

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Essentials of Marketing: Theory and Practice for a Marketing Career

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描述

Essentials of Marketing: Theory and Practice for a Marketing Career

This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book is underpinned by six pillars which flow through each chapter: marketing ethics sustainability stakeholder engagement globalisation the power of new media and measuring success.
  • 品牌: Taylor & Francis Ltd
  • 类别: 商业、 金融与法律
  • 语言: English
  • 作者: David Brown (Newcastle Business School UK)
  • 出版日期: 2023-11-11
  • 页数: 484
  • 出版社／标签: Taylor & Francis Ltd
  • 格式: Paperback
  • Fruugo ID: 343445903-752541905
  • ISBN: 9780367773427

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