E'tae Carmelux Deep Penetrating Shampoo 12oz Sulfate-Free. • Cleanses gently and thoroughly • Protects hair strands • Strengthens hair strands • Repairs damage • Restores luster back into the hair • Embeds a natural shine • Promotes a healthy scalp • Wet hair thoroughly before applying • When applying, apply to roots first and then lather throughout your hair. • Work up a high lather before massaging • Hair may not lather on first wash but will still clean the hair • Massage VERY WELL, all over • *IMPORTANT* If your hair had a build-up prior to shampooing, allow the shampoo to sit for 10 mins to dissolve the build-up. • *IMPORTANT* If you are taking out braids or weaves, allow the shampoo to sit in for 10 mins to dissolve the build-up • Rinse well until the water runs clear • If you're taking out braids or a weave, allow your shampoo to sit in...to dissolve any build-up that may be on your hair Directions: Wet hair, apply shampoo, massage well, repeat, then follow with Carmelux Conditioner.