Eva NYC's Tone It Down Blonde Shampoo neutralizes brassy tones for cool-toned blonde hair that's bright, shiny, and soft. This formula helps achieve salon-fresh results at home. Benefits Ultra-violet pigments neutralize yellow tones Nutrient-rich & sulfate-free for gentle cleansing Certified cruelty-free, vegan & GMO-free Free of Sulfates, Parabens, Phthalates, SLES, Mineral Oil, Nanoparticles, Triclosan, Triclocarban, BHT, BHA Packaging made from recyclable aluminum Key Ingredients Wild Cherry Bark: Contains antioxidants to help condition for a smooth feel Ultra-violet pigments: Neutralize and cool down yellow tones Ginger Root extract: Has properties that work to energize and help moisturize Ingredients Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Glycol Stearate, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Persea Gratissima (Avocado) Oil, Prunus Serotina (Wild Cherry) Bark Extract, Zingiber Officinale (Ginger) Root Extract, Sodium Methyl Cocoyl Taurate, Polyquaternium-10, Polysorbate 20, PEG-12 Dimethicone, PEG-150 Distearate, Sodium Phytate, Dehydroacetic Acid, Propylene Glycol, Benzyl Alcohol, Citric Acid, Fragrance, Ext. Violet 2 (CI 60730) Suggested Use Ensure the pump base is twisted tightly onto the bottle. Twist pump toward 'open' and let it pop up. Apply to wet hair and massage gently into a thick lather. Rinse thoroughly. For best results, follow with Eva NYC's Tone It Down Blonde Conditioner.