Meet your go-to purple shampoo. Eva NYC Tone It Down Blonde Shampoo gives radiant, cool-toned blonde hair that's bright, shiny, and soft. The ultra-violet hue neutralizes yellow brassy tones, for salon-fresh blonde, every time. This formula is also nutrient-rich and sulfate-free to provide gentle cleansing. Time to kick some serious brass Eva NYC's packaging is now made from 100% recyclable aluminum Just add it to your curbside bin, and it can continue to be recycled forever. ​ To release pump, make sure its base is twisted tightly onto the bottle. Twist pump toward 'open' and let it pop up Hero Ingredients: Wild Cherry Bark;; helps deeply condition hair for a smooth and silky feel. Ginger Root;; has stimulating properties that work to energize and to help moisturize. Ultra-Violet Pigments;; neutralize yellow and brassy tones. Fragrance: Eva NYC's Blue Ginger fragrance includes notes of Bergamot, Fig, Mandarin, Cardamom, White Rose, Turmeric, Black Pepper, Blue Ginger, Coconut, Cedarwood, Musk and Moroccan Spice. A sweet, herbal scent overall. Suggested Use: Use on wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with Eva NYC Tone It Down Blonde Conditioner for enhanced platinum perfection. UPC: 840117800625 Weight: 0.94 lbs