Evaluation In Media Discourse European Perspectives - Peter Lang Group AG

Despite The Apparent Novelty And Fluidity Of The Media Today, There Is Strong Evidence That Patterns Are Emerging Which Both Reflect And Extend The Evaluative Paradigms Previously Observed In The Print And Broadcast Media. In This Complex Scenario, Discourse Analysis Offers A Rich And Varied Methodology For Understanding The Different Types Of Evaluation Conveyed Through Media Texts And The Way These Project, Reflect And Develop Their Relationships With Their Audience. The Chapters In This Volume Draw On A Variety Of Analytical Tools, Including Appraisal Analysis, Argumentation Theory, Multimodal Approaches And Corpus Linguistics, To Address The Issue Of Evaluation In Media Discourse.