Event Evaluation Theory And Methods For Event Management And Tourism

This Is The First Textbook And Reference Work On Evaluation Intended For Event Management And Event Tourism. Drawing Upon Generic Evaluation Theory And Methods, Event And Tourism Research And Real-world Experiences, The Author Provides Concepts And Tools Needed For The Establishment Of A Comprehensive Evaluation System And The Implementation Of Varied Evaluation Projects. The Strength Of This Book Lies In Its Emphasis On Evaluation Foundations, Both Theoretical And Methodological, Enabling The Student And Practitioner To Adapt The Evaluation Process To Many Situations Using: A Range Of Tools From Simple Checklists To More Advanced Logic Models; Specific Chapters Devoted To The Most Challenging Evaluation Contexts: The Visitor And Their Experience, Quality And Human Resources; A Chapter Devoted To Exploring Different Evaluation Challenges In The Full Range Of Planned Events, Including The Tourism Dimension; An Introduction Of Impact Assessment.