Event Impact - Taylor & Francis Ltd

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Event Impact - Taylor & Francis Ltd

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Event Impact - Taylor & Francis Ltd

Events Are Increasingly Used Instrumentally To Achieve Goals Of Society Such As Cultural Development, Destination Branding Or Economic Development. Event Impacts Are, However, Routinely Measured From A Purely Economic Perspective. Event Impact Fills An Important Niche And A Void In The Literature On Events By Taking A Holistic Approach, Incorporating Issues Like Value Creation, Experiential Value, Value Measurement, Sustainability And Impact Assessment.
  • 品牌: Unbranded
  • 类别: 商业、 金融与法律
  • 语言: English
  • 作者: Taylor & Francis Ltd
  • 出版日期: 2019-01-21
  • 页数: 132
  • 出版社／标签: Taylor & Francis Ltd
  • 格式: Paperback
  • Fruugo ID: 469568629-983522201
  • ISBN: 9780367143015

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