Events As A Strategic Marketing Tool by van Olderen & Ronald NHTV Breda University of Applied Sciences & The Netherlands Paperback

CN¥524.00
+ CN¥91.99 送货

Events As A Strategic Marketing Tool by van Olderen & Ronald NHTV Breda University of Applied Sciences & The Netherlands Paperback

  • 品牌: Unbranded
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Events As A Strategic Marketing Tool by van Olderen & Ronald NHTV Breda University of Applied Sciences & The Netherlands Paperback

  • 品牌: Unbranded
价格： CN¥524.00
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CN¥524.00
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描述

Events As A Strategic Marketing Tool by van Olderen & Ronald NHTV Breda University of Applied Sciences & The Netherlands Paperback

An update to the popular first edition providing an engaging resource for both students and professionals interested in leisure tourism and events. Including a wealth of internationally relevant examples it gives a thorough insight into the way events can help reach strategic marketing goals.
  • 品牌: Unbranded
  • 类别: 商业、 金融与法律
  • 语言: English
  • 作者: van Olderen & Ronald
  • 页数: 256
  • 出版社／标签: CABI Publishing
  • 格式: Paperback
  • Fruugo ID: 48144807-95680248
  • ISBN: 9781789242300

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