Expanding Disciplinary Space: On the Potential of Critical Marketing

CN¥949.00
+ CN¥64.99 送货

Expanding Disciplinary Space: On the Potential of Critical Marketing

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Expanding Disciplinary Space: On the Potential of Critical Marketing

价格： CN¥949.00
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Expanding Disciplinary Space: On the Potential of Critical Marketing

This book provides an introduction to the major perspectives in critical marketing studies and contains theoretical reflections on critical marketing whilst building on the key concepts and ideas through detailed empirical studies. This book was originally published as a special issue of the Journal of Marketing Management.
  • Fruugo ID: 434355590-911562927
  • ISBN: 9780415816151

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