Flip the Funnel: How to Use Existing Customers to Gain New Ones

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Flip the Funnel: How to Use Existing Customers to Gain New Ones

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Flip the Funnel: How to Use Existing Customers to Gain New Ones

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Flip the Funnel: How to Use Existing Customers to Gain New Ones

Why customer retention is the new acquisition It costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one and yet companies continue to disproportionately spend their budgets into the wrong end of the funnel - the mass media or awareness side.
  • Fruugo ID: 346763416-758033975
  • ISBN: 9780470487853

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