Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace

CN¥249.00
+ CN¥59.99 送货
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Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace

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Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace

  • 品牌: Unbranded

CN¥249.00

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CN¥289.00
仅剩 2 件库存
+ CN¥59.99 送货

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由……售出:

CN¥249.00

保存 CN¥40.00 (13%)

RRP

CN¥289.00
仅剩 2 件库存
+ CN¥59.99 送货

14天退货政策

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描述

Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace

Deploys complex adaptive theory to track the movement of trends and new groupings of consumers. This book shows how to monitor new trends whether and when to introduce new brands and brand extensions how to speak to niche markets and how to avoid costly mistakes. It is intended for those trying to keep up with marketplace changes.
  • 品牌: Unbranded
  • 类别: 社会与政治
  • 语言: English
  • 作者: Grant David McCracken
  • 出版日期: 2023-05-10
  • 页数: 208
  • 出版社／标签: Indiana University Press
  • 格式: Hardback
  • Fruugo ID: 434893043-912418182
  • ISBN: 9780253347596

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