Focused Issue on The Marketing Process in Organizational Competence

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Focused Issue on The Marketing Process in Organizational Competence

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Focused Issue on The Marketing Process in Organizational Competence

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Focused Issue on The Marketing Process in Organizational Competence

Focusing on The Marketing Process in Organizational Competence this volume reflects the fundamental market orientation in competence theorys foundational concepts and theoretical development. It includes papers which explore key aspects of the common conceptual foundations of competence and marketing theories.
  • Fruugo ID: 434376211-911583669
  • ISBN: 9780762312092

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