The Fossil Brand Fossil brand was founded in 1984 at a time when watches and handbags were created more for function than fashion. Today, Fossil watch and Fossil handbag designers are constantly studying emerging fashion trends. They are also continually striving to bring their customers the most innovative and unique handbags and watches on the market to date. Fossil watches are offered in an array of sizes, styles and materials. Watches with bracelet bands to watches with leather bands and everything in between can be found both in Fossil men's watch line and Fossil women's watch line. The company's founding principal of bringing fashion to function are still in place today and can be seen season after season in their array of watches offered.