Foundations of Marketing Thought: The Influence of the German Historical School

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Foundations of Marketing Thought: The Influence of the German Historical School

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Foundations of Marketing Thought: The Influence of the German Historical School

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Foundations of Marketing Thought: The Influence of the German Historical School

This book analyses the influence of the German Historical School on institutional economists who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from extensive archival materials it documents the early intellectual genealogy of marketing science and traces how
  • Fruugo ID: 343446639-752542642
  • ISBN: 9780367876272

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