Frugal Innovation and the New Product Development Process: Insights from Indonesia

CN¥479.00
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Frugal Innovation and the New Product Development Process: Insights from Indonesia

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Frugal Innovation and the New Product Development Process: Insights from Indonesia

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Frugal Innovation and the New Product Development Process: Insights from Indonesia

This book looks at frugal innovation from a New Product Development (NPD) approach for the bottom-of-pyramid (BOP) markets in developing economies. It explores how frugal innovators manage the process of developing new products and is a useful reference in understanding the key management practices in the development of such innovations.
  • Fruugo ID: 434328618-911535829
  • ISBN: 9780367662684

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