Fudge Luminizer Moisture Boost Shampoo is a weightless hydration shampoo that provides instant illumination. Hydration so light, all you will feel is great h-AIR. This Luminizer Moisture Boost Shampoo is specially formulated with featherweight micellar oil complex that gently cleanses, moisturises and illuminates each strand, whilst the unique Opti-PLEX™ technology strengthens hair from the inside out for contoured perfection. Colour is locked from fading for 30 washes and hair is instantly 85% stronger and smoother with 100% more shine. Colour, styling, sun, pollution, what damage? Developed with FragranceFuse technology that infuses each strand of hair with an explosion of fragrance that lasts 24 hours.