Two world-renowned experts on innovation and digital strategy explore how real-time data and AI will radically transform physical products-and the companies that make them.Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, supercomputing, and artificial intelligence, things are changing&8212; Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkatraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best&8212;create physical products&8212;with what digitals do best&8212;use algorithms and AI to parse expansive, interconnected datasets&8212;to make strategic connections that would otherwise be impossible.The laws of competitive advantage are changing, rewarding those who have the most robust, data-driven insights rather than the most valuable assets.