People donamp39t buy from people they like. No Your buyer doesnamp39t care about you or your product or service. Itamp39s not your job to overcome objections itamp39s your buyeramp39s. Closing isnamp39t a skill of good salespeople itamp39s the skill of weak salespeople. Price isnamp39t the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades.For years salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid such as long sales cycles price objections no decision prospects going dark last minute feature requests and more. Success at sales requires more than a set of tactics. Salespeople need to understand the game of sales how sales works and what the buyer is going through in order to make the decision to buy change or not to buy not change.Gap Selling is a gamechanging book designed to raise the sales IQ of selling organizations around the world. In his unapologetic and irreverent style Keenan breaks down the tired old sales myths causing todayamp39s frustrating sales issues to highlight a deceptively powerful new way to connect with buyers.Todayamp39s sales world is littered with glorified order takers beholden to a frustrated buyer unable to influence the sale and create value. Gap Selling flips the script and creates salespeople with immense influence at every stage of the buying process capable of impacting the sales metrics that matterampnbspShorter Sales CyclesIncreased RevenueElevated Deal ValuesHigher Win RatesFewer No DecisionsMore LeadsAnd Happier BuyersGap Selling elevates the sales worldamp39s selling IQ and turns sales order takers into sales influencers.