The 1st oil powered permanent home haircolor. Unlike traditional haircolor, this product uses an exclusive 60% oil blend, with natural flower oils, in the colorant. This achieves maximum color performance while visibly improving and restoring hair. The unique oil-based formula maximizes the coloring process to achieve lasting, permanent color results. It propels colorants deep into the hair, without ammonia, to pure, vivid, long-lasting color. This product visibly improves and restores hair as the oils help to reverse roughness and dullness for more brilliant, dimensional color and softer, shinier hair with bounce. For light brown to black hair. 100% gray coverage. No ammonia. Suggested Use: Read and follow the insert. UPC: 603084294091 Weight: 0.75 lbs