This book enables the reader to discover elementary concepts of geometric algebra and its applications with lucid and direct explanations. Why would one want to explore geometric algebra? What if there existed a universal mathematical language that allowed one: to make rotations in any dimension with simple formulas, to see spinors or the Pauli matrices and their products, to solve problems of the special theory of relativity in three-dimensional Euclidean space, to formulate quantum mechanics without the imaginary unit, to easily solve difficult problems of electromagnetism, to treat the Kepler problem with the formulas for a harmonic oscillator, to eliminate unintuitive matrices and tensors, to unite many branches of mathematical physics?