Achieve powerful, long-lasting style with Goldwell StyleSign Roughman Cream Paste 100ml – the professional strong hold styling paste that delivers instant control and a natural matte finish.This advanced formula provides extra firm hold without stickiness or residue, while protecting your hair from humidity, frizz, and heat damage. Perfect for defining, shaping, and sculpting hairstyles with a clean, natural look.Suitable for all hair types, especially short to medium-length hair, Roughman Cream Paste is your go-to product for flexible, all-day hold that keeps your hair looking effortlessly styled.Key FeaturesStrong, long-lasting hold: Keeps your style in place all day.Matte, natural finish: Creates a modern, textured look.Lightweight formula: Non-greasy and residue-free.Humidity resistant: Protects against frizz and moisture.Heat protection: Shields hair from styling tools.Flexible styling: Easy to reshape throughout the day.Directions for use: Use Goldwell Texture Roughman Matte Cream Paste on slightly damp or dry hair.Technology (part of features and benefits):All Goldwell Styling products contain patented FlexShine Technology.Flexible, durable hold + Natural, shiny hair. FlexShine Technology combines Elastomer,Bamboo Protein and Styling Polymers to create flexible, durable hold and natural, shiny hair.Elastomer:Elastomer is a patented blend of setting polymers and smoothing polymers that coat the outside of the hair shaft, locking in the Bamboo Protein and Styling Polymers for style longevity. This thin layer of Elastomer also reduces the sticky hair feeling associated with most styling products and leaves hair with a brilliant, shiny finish.Bamboo Protein:Bamboo is a unique resource in that it can be very strong–strong enough to build bridges with, but also flexible enough to weave into baskets. With Goldwell Styling, Bamboo Protein brings these characteristics to a hairstyle, providing a strong, durable hold that's flexible enough to look natural and not appear stiff.Styling Polymers:Styling Polymers are essential to any styling product; a variety of setting polymers are used to create a stronghold and style memory.StyleSign Roughman Texturizing Paste is perfect for use on people with straight or wavy hair used professionally in the salon or for styling at home.