You’ve got to Bleach It Get a cool platinum look with got2b Bleach It got2b Bleach It allows you to lighten your hair up to 8 levels depending on things like your starting hair color, hair texture and/or hair condition. This product uses a gel formula that allows for an easy and even application onto your hair. This product includes our Kick Brass Purple Mask, an anti-brass purple mask that will give you a cool striking platinum result for head-turning looks Go on - Show off your cool blonde style Be whoever you want 2b and go platinum with got2b Bleach It We recommend this shade for hair colors ranging from light blonde to medium brown. Be whoever you want 2b with got2b Bleach It Lightens hair up to 8 levels Gel formula for easy application. Includes an anti-brass purple mask Icy cool platinum for head-turning looks. We recommend this shade for hair colors ranging from light blonde to medium brown. UPC: 052336915435 Weight: 0.5 lbs