A visual autobiography from the lettering legend behind iconic artwork for Kiss Disney the Knicks and many moreIn this vivid and humorous monographmeetsmemoir Los Angelesbased lettering supremo Michael Doret shares his topsecret tricks for making mere words into iconic wordsasimages for clients such as Disney Pixar Time Kiss the Knicks and more. With more than 700 images Alphabet City traces Dorets influences from 1950s Brooklyn to 2000s LA showcasing his clever logo signage and poster projects along the way. It also presents and preserves the predigital process of custom letteringfrom initial pencil sketches to printer mechanicals to final art plus some spurned client proposals for good measure.With original photo tutorials that teach all the classic lettering tricks a foreword by type aficionado Nick Sherman and a freshly commissioned cover by Doret himself Alphabet City offers a dose of welcome nostalgiaand endless inspirationfor letterform lovers of any generation.