Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms Third Edition

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Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms Third Edition

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Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms Third Edition

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描述

Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms Third Edition

This is a practical how-to guide to what market leaders already know about defining segmenting and targeting business markets: how to assess customers needs; how to gauge the competition; and how to maximise corporate resources.
  • 品牌: Taylor & Francis Inc
  • 类别: 商业、 金融与法律
  • 语言: English
  • 作者: Art Weinstein (Nova Southeastern University USA)
  • 出版日期: 2022-01-24
  • 页数: 260
  • 出版社／标签: Taylor & Francis Inc
  • 格式: Paperback
  • Fruugo ID: 343478855-752575045
  • ISBN: 9780789021571

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